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Posts by: Kavi
Facebook Remarketing Vs Google Remarketing
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in…
- Aug 13
The Importance of Technical SEO
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and…
- Aug 13
How to Optimise Your Website for Featured Snippets
Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website. As searchers viewing featured snippets don’t have to click through to the website to…
- Aug 13
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic…
- Aug 13
How the Digital Landscape has Changed the Customer Journey
The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing. The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience…
- Aug 13
Latest Post
Facebook Remarketing Vs Google Remarketing
- August 13, 2019
- [rt_reading_time postfix="mins read" postfix_singular="min read"]
The Importance of Technical SEO
- August 13, 2019
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The 6 Most Important Elements of an Effective Landing Page
- August 13, 2019
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What is Semantic Search? And What Does it Mean for SEO?
- August 13, 2019
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