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Facebook Remarketing Vs Google Remarketing
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in…
- Aug 13
The Importance of Technical SEO
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly indexed and ranked for relevant keywords and…
- Aug 13
The 6 Most Important Elements of an Effective Landing Page
Landing pages are responsible for turning traffic into conversions, so they’re arguably the most important aspect of any digital campaign. When a customer clicks through from one of your campaigns, your landing page is the…
- Aug 13
What is Semantic Search? And What Does it Mean for SEO?
Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic…
- Aug 13
How to Optimise Your Website for Featured Snippets
Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website. As searchers viewing featured snippets don’t have to click through to the website to…
- Aug 13
Turn Your Traffic Into Customers with Conversion Rate Optimisation
Conversion rate optimisation (or CRO) incorporates a number of tools and strategies, all working towards the same goal: converting visitors into leads into prospects and customers. While there is a lot of information available online…
- Aug 13
SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?
Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic…
- Aug 13
What is the Ideal Length for a Landing Page?
Your landing pages are one of the most important elements of any digital marketing campaign. Landing pages help businesses communicate their value proposition and drive conversions from the traffic generated by a campaign. There are…
- Aug 13
Implementing Predictive Marketing Analytics in your Business
Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created…
- Aug 13
How the Digital Landscape has Changed the Customer Journey
The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing. The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience…
- Aug 13
Latest Post
Facebook Remarketing Vs Google Remarketing
- August 13, 2019
- [rt_reading_time postfix="mins read" postfix_singular="min read"]
The Importance of Technical SEO
- August 13, 2019
- [rt_reading_time postfix="mins read" postfix_singular="min read"]
The 6 Most Important Elements of an Effective Landing Page
- August 13, 2019
- [rt_reading_time postfix="mins read" postfix_singular="min read"]
What is Semantic Search? And What Does it Mean for SEO?
- August 13, 2019
- [rt_reading_time postfix="mins read" postfix_singular="min read"]
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