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Optimization

Facebook Remarketing Vs Google Remarketing

As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges. You may have heard about remarketing and its effectiveness in…

digitalsquad

Aug 13

Optimization property marketing Search Engine Optimisation (SEO)

What is Semantic Search? And What Does it Mean for SEO?

Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic…

digitalsquad

Aug 13

Optimization Search Engine Optimisation (SEO)

SEO or PPC: Which Search Engine Marketing Strategy Should You Choose?

Generating traffic to your website and converting it into leads and sales is the main aim of any digital marketer. As such, the success of your campaign depends on the amount and quality of traffic…

digitalsquad

Aug 13

Optimization

How the Digital Landscape has Changed the Customer Journey

The concept of the Customer Journey was defined in the late 1990s, changing the entire approach to marketing. The Customer Journey provided an ‘outside-in’ approach to marketing, where businesses focused on improving the customer’s experience…

digitalsquad